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Jay z decode
Jay z decode













jay z decode

Each page of the book was referenced as a key place of the artist’s life. Fans were then invited to find the 320 pages of the autobiography hidden in several cities of the United States and the United Kingdom. The dedicated page, created by the search engine was the starting point of the ARG (Alternate Reality Game). Spiegel & Grau, Jay Z’s publisher, had for the occasion, launched a partnership with the search engine Bing from Microsoft. For the launch of the campaign, the New York independent advertising network agency Droga5 was implementing a multiplatform device and a treasure hunt on internet and in the real life: Decode Jay Z.

jay z decode jay z decode

In a much more “marketing” approach than Nine Inch Nails, in 2010, the New York rapper Jay Z released his memoir “Decoded” a compilation of personal stories, music and references to his culture. Episode 2: Discovering the autobiography of Jay Z, “Decoded”, through an alternate reality game















Jay z decode